Description of Illustration: full color soap ad from 1918, modern interpretation of Egyptian costume, veil
Text, "Palmolive Soap may seem an ultra-modern luxury--but Palm and Olive oils were favorite cleansing agents when Ancient Egypt was young. All the great old-world peoples used these famous oils --Egyptians, Greeks and Romans. Today their bland, soothing qualities are embodied in each fragrant cake of Palmolive Soap. Palmolive is sold everywhere by leading dealers--war-time price 2 cakes for 25 cents. Palmolive Shampoo keeps the hair soft and glossy. Because it is made from the same Palm and Olive oils -- the mild yet thorough cleanser."
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